KXLY Got It Goin On

Here's a TV station that understands the power of accumulating content. While lots of television station don't seem to have a direction for their web sites, KXLY in Spokane is putting its archive of footage up on their website, and allowing anybody to embed the clips in their websites...just like a youtube video and just like I've embedded the Spokane Indians Opening Day report below. I just sampled a few of the 4,800 of videos at the site and didn't see any sponsorships, but would assume that's coming. One thing for certain, when these videos start showing up all over Spokanite websites, KXLY will certainly reap the branding rewards.